Building an Online Brand: 5 Tips for first of all, what makes a “brand” is very subjective. Some brands are built entirely on look & feel, emotion, design, their values and positioning (e.g. luxury brands). Other brands have none of these things, are on the edge of “unprofessional” (by marketing standards), and yet attract tens of millions of Internet users, or build a very loyal customer base based solely on the quality and usefulness of their product or service.
Add to that the ever-changing “Internet” variable, and building an online brand becomes a winding road full of pitfalls. What works for one brand won’t work for another. And to stay relevant in the long run, you have to constantly seek to evolve.
That said, here are 5 digital marketing tips that any brand can use to increase their visibility, attract customers, and build loyalty in their fan base.
1. Don’t get married to a particular platform.
The Internet is constantly evolving.
Remember what “social media” was 10 years ago? Facebook was just starting to take off. Myspace was still considered popular. Nobody understood Twitter. It wasn’t “cool” to be a YouTuber yet. And the term “influencer” didn’t even exist.
One of the hardest parts of building an online brand is accepting that what works today won’t necessarily work tomorrow. And worse, you could spend years investing in building your presence on a social platform , only to have it fade into insignificance (or die altogether).
This is what makes digital marketing a “science.” It’s a never-ending process of testing and repositioning so that you never become dependent on a particular platform, website, or methodology.
So, don’t get too attached to certain tactics. As soon as they stop working, step back and look for new solutions.
2. Be prepared to use modern growth tactics to your advantage.
For those who are not digitally literate ( see our article on how to optimize your brand for digital culture ) it is difficult to accept that on the Internet there are very few formal “rules”.
When it comes to building a brand online, you need to understand that you are competing with very serious digital marketers who will do whatever it takes to reach their targets. Twitter and social media bots, Instagram engagement groups, blogger-style YouTube ads, inventive and engaging Facebook ads, clickbait headlines, buying email lists, etc. The list goes on and on.
While it’s up to you to choose where to draw the line, it’s important for anyone looking to build an online brand to learn how the internet actually works (not how you think it works, or how you wish it worked). And part of that education process is learning all the different ways to market yourself, sell products, acquire email addresses, create funnels, buy traffic, and more. In short, you need a staff that’s trained and comfortable with digital culture.
Once you are familiar with all of these different strategies that can help in building your brand online, then you will be able to put the different elements into perspective.
3. Invest heavily in the methods that deliver the most results for your brand.
Many companies are caught in the vicious cycle of “trying to be everywhere at once.”
This is a very bad strategy. The result is an inconsistent brand that has dangerously complicated its digital transformation .
For marketing to be effective, an industry email list is necessary since it helps organizations target specialized consumers with accuracy. Businesses may increase industry email list engagement and boost conversion rates by utilizing well chosen connections. By focusing on the right audience, this strategy ensures that communications are understood and saves time and money.
It’s not really necessary to have a social presence on every platform
or to invest money in certain tactics that don’t work very well for your type of business. For example, let’s say you’re a product company and you know that for every $35 you spend on Facebook advertising, you make $35 + $10 in profit. Awesome!, then advertising on that platform and mastering that channel is in your best interest rather than spending hours trying to grow your audience on Instagram.
Unless you’re a Fortune 500 company with a massive advertising budget
It’s actually much more effective to invest in a small handful of initiatives that have proven to work for your business. So stop trying to be on Snapchat, Twitter, Instagram, Facebook, Pinterest, and LinkedIn all at once. No one has control over whether you’re on every possible platform. Instead, double down on the ones that are most profitable and worth it to your target audience, and either ditch the rest or think differently about them going forward.
4. If you can’t measure it, don’t do it.
One of the great advantages of the Internet is the ability it offers companies to measure actions taken online using data.
As in the previous case, one of the biggest mistakes companies make when it comes to digital marketing is investing money in war efforts that have no real “measure of success”. For example, why would you want 100,000 followers on Instagram? It because the importance phone number ukraine telemarketing data pursuing this goal will help position your company as an authority on the Internet? Is it for brand positioning? This it because you believe that 5% of those followers will convert into monthly paying customers?
Setting arbitrary goals without clearly defining how those goals will take your brand to the next level is a waste of time, money, and resources. So before you start holding weekly meetings to review social media performance, you should ask yourself if these initiatives are really going to make a difference for your business and brand online.
5. Consistency is more important than anything for your online brand.
The Internet moves at the speed of light traveling through fibers…
At any given moment, there is such an unfathomable amount of content being published to capture people’s attention that brands must select the ones that will make a long-term difference.
And that is consistency.
When brands build their marketing strategies around big marketing stories, PR campaigns modeled after surrounding events, or trying to go “viral,” they fail to realize that they are playing a short-sighted game. Sure, it might work for a while, but then what? All that money you spent to get everyone’s attention for a few weeks doesn’t necessarily have a quantifiable value over time. You didn’t invest in anything, you spent.
But brands need to remember that every person
Who spends time online is paying attention to something very specific: how long you’ve been doing what you’re doing. For example: If you see an intriguing photo on Instagram, but the profile has only posted three photos in total, how do you feel about the value of that account?
However, if you come across a photo, video, or article from a brand that has been creating quality content for years, your reaction will be completely aero leads different. You assume that this brand is extremely credible. You assume that they are leaders in their field, since they have been working in it for so long. Your feeling towards them is very positive and you tend to value them much more than others, simply because they have been consistent and because it is not easy to achieve.
When you’re creating your marketing budget
don’t just ask what initiatives you can execute – ask what initiatives you can execute consistently.
By adding to your online actions, you are therefore faced with a series of challenges. This leads you straight to the heart of your nourishing energy center, that is to say. Your commercial and marketing strategy. You can see that there is a multiplication of advertising messages. This causes an overdose that results in Internet users. Therefore, there is little hope of standing out among. The crowd of advertisers without a deep reflection on the needs of your customers. Google Ads allows you in this sense to activate all your marketing in order to stand out.
Do you want to define your digital strategy but you don’t know where to start?
Contact us for a free initial interview during which we can advise you on your current project and give you some ideas for developing your digital strategy.
