A trademark can consist of words, letters, numbers, symbols, signatures, shapes or sounds and it’s not just about recording the pronunciation of the brand name. On the other hand, a given brand is distinguishe by its functional and emotional values. Examples of your brand’s functional values include convenience, quality, and ease of use, and your brand’s emotional values include ambition, joy, and independence.
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To sum up the brand itself is not only what we see the logo, typography or the rest of the visual identification system or what we read a slogan Morocco Email List or a copywriter’s creation base on the brand’s communication vision. These are just elements of branding, which itself goes much deeper and gives direction to what emotions should accompany the previously mentione elements , what values the company would like to interest its potential customers.
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This is what a strong brand is in the minds of the members of the branding agencies that design it a showcase that we pull out of our subconscious drawer every time we open Milka instead of Weel on a rainy day, because it is understanding and kind. Either WS Database IN we put on Nike shoes because we want to win or we write an article on a MacBook because we value the creativity and vision that Steve Jobs has been telling through the years with his personal branding. Omnipresence of brands on the market The importance of branding is also increasingly recognize by non profit organizations.