Polish e commerce and issuing opinions How to lead on the national stage? The e commerce industry in Poland is dynamically developing, and the services, customer service or website design more and more often stand for full professionalism and high quality at a global level. Growing competition means that companies carefully track the factors influencing the purchasing behavior of consumers. One of the most important is the trust that potential customers have in a store, company or brand.
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On the other hand, one of the factors determining trust in a given entity are the opinions expresse about it. And since there are more and more companies, it is normal for customers to look for information that allows them to verify creibility and decide Mauritania Email List whether they can trust them and then buy something from them. trust and its importance Trust and its importance In the case of Internet companies, the problem of trust is very important because, according to Grażyna Adamczyk, we are dealing with reuce trust of recipients “in the case of companies that are unknown or less recognizable on the real market.
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The factors determining trust include knowlege and familiarity with the brand by the consumer, calculation of costs and benefits, but also faith, i e. belief in the partner’s honesty and good will , which shape opinions about the company. High consumer WS Database IN confidence, according to the cost transaction theory, reuces uncertainty and thus reuces transaction costs ; as a result, consumers’ satisfaction, loyalty and commitment increase. Behavior of e customers Among the key benefits of online shopping are the convenience of shopping, lower prices and a wider offer than in traditional stores. The creibility of the store is verifie in of cases by reading the opinions of Internet users.