DIRECT impact on your organic results. However. in short. two possibilities can present themselves when working with ads. and both can contribute to SEO routines: identification of possibilities and; indirect impacts. By identifying possibilities. we are simply talking about emulating the SEO scenario – which depends on the long term – in the short term. In short. test ads. titles. keywords and the like to see how users behave. It’s not the same thing as SEO. but it can bring some insights. In indirect impacts. we are talking about the logic of the marketing mix. You know when you advertise a product and your customer buys another. It’s a side effect. right? It wasn’t its main objective. but the indirect return ends up happening.
Words precisely represent what users are
So. detailing these possibilities. we can consider 4 scenarios where advertising can help with SEO routines: identify keywords; establish search intentions; brand exposure; gain backlinks. Scenario 1: Identify keywords To achieve results with SEO. establishing the keywords that will be the focus is essential. That’s because these words precisely represent what users are typing into Google. And accordingly. it will be necessary: produce content focusing on these words; monitor the positioning of your page in relation to these words; optimize content constantly. However. to establish which term to focus on. two primary factors typically ne. to be consider.: search volume; competition. Making it clearer: If the word doesn’t have search volume. it new database doesn’t make much sense to rank for it ( no one searches. so no one will enter your website ); If the word is very competitive. it will be very difficult to gain positions on the first page.
This means that he will not hand over information
Are several tools that will help you find this information. However. we ne. to remember that we are talking about Google’s core business. This means that he will not hand over information hand-in-hand. So. it is not uncommon to find a scenario with long tail words where we are unable to get clarity on the competition and search volume. In a practical example. consider the words “collar that doesn’t hurt dogs” and; “comfortable dog collar”. If you use Google Keyword Planner . you’ll see that neither term appears to have search volume: Google Keyword Planner – search volume Now Google them both and you have the results below: Search volume – results on Google Conclusion: there are people who search for both terms. So it’s worth producing content and ranking for them. But which one to WS Data Basein prioritize? Which one has the most search volume? If you produce content for both. it will take a long time to know which is best.