What you as Gives you a deeper understanding of what they are looking for and how best to report to them. Most likely to let them know what your priorities are, which is understandable. Start by explaining your goals and how they impact larger company goals. Then, interpreting changes in the information sent to Analytics, and reporting at the keyword level is nearly impossible. Finally, talk about how you want to focus on things that are measurable.
Provide results for the company’s bottom line
But we have to rank! If they then say keywords are the most important thing you want to report on, ask why again. The answer is usually because that’s how you’ll tell if your site is ranking for a term, or if yours is working. Rankings happen for many reasons; key India Mobile Database ones. After you ‘ve made your page the best one for your particular need or topic , you can optimize it to be the strongest. There are multiple keyword variations on any one topic, so your focus should be on the page and topic, not just one or two keywords out of potentially hundreds.
Two ways you can influence your ranking
A major factor has to do with landing pages. Having WS Database IN relevant content and strengthening your pages is on. See the factors most correlated with rankings from the annual Ranking Factors Survey. All the most important factors are related to the page. Your next question should be how do I know what content to develop to rank for if I stop thinking about keywords? It’s up to the user. As a profession, we really forget to talk to the users of our sites. Think of any keyword research presentations from the past few years (I’ve done and seen a few of them) and you’ll find many of them talking about Google.
