In fact, you can create targeted ads on the search network, on the display network or on the YouTube network, also taking advantage of your funnel strategies for acquiring contacts, customers, consideration of the brand and so on. Why am I writing this? Because “retargeting”, within the terminology of digital marketing , specifies all those campaigns towards that user base that has performed any action on your site, such as adding a product to the cart, clicking on one specific button or visited a page. But how does remarketing on Google Ads work? Basically, Google tracks a user or customer , through the very famous cookies, for a maximum of 54o days when they perform an action on a site or another place they have been. This targeted tracking allows you to create highly profiled audience segments.
Google platform cookie
Phone calls from your ad, a phone number You can do on your website, or a phone number on your mobile site; app installations or other related actions , such as Australia WhatsApp Number Data registrations or purchases . To track conversions, you still need to add a tracking tag to your site or app code.However, through your personal Google Ads account you can create conversion actions to: actions directly on your website such as purchases, registrations, downloads or clicks. Types of remarketing Obviously Google Ads offers a diverse range of features to start creating your remarketing campaigns . Each type is different based on Google’s partner network and the type of interaction carried out by the public. Let’s see it in detail: Standard remarketing : allows you to show your ads in the Display Network to those who have interacted with your site or app in the past; dynamic remarketing .
Ads recognizes the previous
When a user, for example, clicks on one of You can do your ads on the search network or on the Display network, a temporary cookie is installed on their computer or mobile device and if the user performs a specific action you are tracking the (through a code snippet other India Phone Number List than the global tracking tag) and records the conversion on the site. However, to add tracking codes you obviously need to own a site or app and have the ability to modify the site or app’s code, either yourself or through a developer. with Google Tag Manager or manually, it’s up to you to choose which way is most convenient for your business and your campaigns.
