That we could compare the impact of sidebar ads vs not having a sidebar. Executive Summary The big takeaways are For most search engines people are generally unaware of ads vs organic results if there are no ads in the right column … most of these yesno questions came down to about a vote even though all of them had ads on them. It is every bit as true today as it was in . If there is a right column the percent of people who voted that there are ads on the page jumps significantly. Thus it is pretty safe to say that people think ads are in the right column that the right column is ads. In part perhaps due to placement.
Between ads vs content paid
Ads do significantly cannibalize organic traffic. SERP heat maps have shown heavy focus on the left column. This is perhaps why Google feels comfortable putting brand oriented Google promotions in the right column while they put further ads at the bottom of the organic search results people tend to Turkey Phone Number Data view the left rail as organic search results and the right rail as ads. In the past Google also stated that graphic product ads in the right column got about double the CTR of text ads in the same location thus if Google ever offers searchbranding graphical campaigns I would expect those to.
Primarily appear in the right
Column Interestingly among major search engines Yahoo without sidebar got more yes it has ads votes than other search engines. In fact Yahoo without sidebar ads scored within of Bing with sidebar ads. Years ago they decided to get out of search in part because they undermonetized competitors in Finland Mobile Numbers part due to paying arbitrages to destroy their click value by pumping their network full of fraudulent clicks. Advertisers didnt even have a mechanism to opt out of such scammy ad syndication until AFTER Yahoo signed the search deal with Bing. Yahoo still undermonetizes search complains about it publicly blaming Bing in part because.
