Goals to optimize campaign performance” add conversion goals depending on your business information (we will talk about this in detail later on “Conversion Tracking”); select the results you want to achieve for your campaign such as Website Visits, Phone Calls and name for your campaign; click on “Continue”. Campaign settings After choosing the type of campaign, the objective, the results and the name of the campaign, it is time to configure its most important settings. Networks Here you can choose whether to publish your ads on the Search or Display network . Personally I recommend you create a single campaign and dress it accordingly for a single type of campaign and for your objectives. Conversely, no one is stopping you from using only the Display network or both.
App Downloads enter the
It must be said that this is the beating heart of the Googles machine learning entire campaign , the choices you make in this section will have important repercussions on the general USA Phone Number Data future performance of the ads. Offers In this section you can set the metric you want to give most priority to. You also have the further possibility of targeting users by “Presence in the chosen location or who visit it regularly”, by “Interest”, i.e. users who search for the target location or by both options. Additionally, you can exclude users by choosing the Presence or Presence or Interest option. Languages Here you can choose the reference language of the users and/or also based on the language of the landing site. By default you will find the Italian language set but you can opt for other languages in the list.
First of all you can
However, we must open a small parenthesis Googles machine learning because there are two types of offers , the automatic ones , called Smart Bidding , which exploit the manual Germany Phone Number List ones . focus solely on Conversions, Conversion Value, Clicks and Impression Share or you can directly select the standard strategies such as Maximize Clicks, Maximize Conversions, Maximize Conversion Value and Target Impression Share. Instead, as regards the manual strategy we can opt for the Manual CPC which you can optimize for conversions or for the conversion value.
