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Insights and toolkits from dmi what is digital pr and how can you develop an effective strategy? Articlesdigital strategydigital marketing by digital marketing institute digital public relations (pr) is a strategy us to increase awareness and visibility of your brand using online channels. Digital pr is similar to traditional pr but it offers the opportunity to reach more people in a measurable and target way. To make the most impact. Digital pr relies on digital marketing strategies such as search engine optimization (seo). Content marketing. Influencer marketing. And social mia. Digital pr is a powerful strategy that allows companies to speak directly to their target audience at any time and anywhere.
