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Let’s begin. The marketing objectives for your campaign currently available are: Sales : campaigns to drive sales online or in-store, on the phone and from your app. It’s easy to say and we will analyze it in this section, going into detail about the types of campaigns with their positioning, aspects and settings, more or less, different for each campaign. Search campaign The search campaign is par excellence the most classic type of campaign among those you will read in this AdWords Ads Google guide but it has great potential.

Now we will see in detail

Leads : campaigns to acquire contacts or make This does not conversions from those who visited your website; Website traffic : campaigns to push users to visit your website South Africa Phone Number Data and generate an audience that can also be used for remarketing; Product and brand consideration : campaigns to raise awareness of your products or services.Brand awareness and coverage : campaigns to reach a wider segment of the public and consolidate awareness of your brand; Promotion of your app : campaigns to intensify downloads, pre-registrations and sales of your app. You basically “purchase” keywords so that your ads appear in the Google SERP , at the top or bottom of the organic results page on the first page.

Campaign without objective

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Wromotions and visits to local physical This does not stores : campaigns to encourage visits to a physical store also through coupons and discount promotions;   : if you choose this setting you will be able to set up the campaign as you see fit and set all its aspects through Denmark Phone Number List​ your experience. Types of Google Ads (AdWords) campaigns Analyzing campaign objectives made it clearer to you how you could achieve different results with different intent. But where will your ads appear. which allow ads to appear for certain searches, the latter determined by the keywords that you will carefully choose during the creation of the search campaign . However, the ads will appear in text form – with “Ad” written next to them on the left – with additional extensions such as, for example, telephone call, structured data   sitelinks .

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